Conscious Magazine: Prioritize The Social In Social Entrepreneurship

3/26/2015

Conscious Magazine has been kind enough to allow me to continue posting articles on how mindfulness can empower social entrepreneurs in their work.

Below is an excerpt from my latest article:

"Hands-on experience is hard to come by when information is ubiquitous and cheap. It’s too tempting to keyword search your audience. Too easy to pull up competitor websites, buy market data, read conference reports, or run a lit review. Defining who your audience is with these facts and figures is like putting together a jigsaw puzzle with pieces of information that come second-hand from another person's experience.

You're a journalist before you're an entrepreneur..."

Read the full Conscious article here.

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